Red Bull Australia will give Western United wings as the Club’s Official Energy Drink Partner in a deal set to make history for Australian football.
United becomes the first A-Leagues club to partner with Red Bull, bringing fan engagement at matchdays and events to an all-new level.
The global energy drink behemoth has become synonymous with sport across the world, particularly through the richly successful Formula 1 team and football sides like RB Leipzig and RB Salzburg.
At Western United’s home opener against Western Sydney Wanderers on Sunday 27 October, fans will be treated to a spectacular aerobatic display by Emma McDonald as she flies over Ironbark Fields to get everyone in the mood for matchday.
One lucky Western United member will also have a once-in-a-lifetime co-pilot experience the following day, a prize that will be awarded as part of Member Week at the Club.
Red Bull will feature at each matchday at Ironbark Fields with their event vehicle and DJ set-up, while the world-famous drinks will be on sale and Red Bull branding will be commonplace throughout the precinct.
Red Bull will also be working with each of Western United’s teams on ways to integrate their products into the players’ routines.
Western United Chairman Jason Sourasis hailed this partnership as one of the most significant in the Club’s history.
“We are delighted to partner with Red Bull and align with such a dominant and world-renowned consumer brand,” he said.
“We have pledged our commitment to making the matchday experience at Ironbark Fields one of the best in the league, and our work with Red Bull will help us achieve this.
“I am incredibly thankful for the support that Red Bull have shown and I look forward to providing our fans with world class and entirely unique experiences at our events.”
Red Bull Australia Field Marketing Specialist Stephanie Barrow said they will be committed to making Ironbark Fields one of the most entertaining sporting venues in Australia.
“We’re thrilled to partner with Western United for the upcoming season, supporting their players both in training and on game days,” she said.
“Together with the Club, we aim to enhance the fan experience and strengthen our connection with the Western community.”
Western United fans will feel the effect of this ground-breaking partnership right away on 27 October. Tickets are on sale now, secure yours today.
