Western United and BrandScent & LIGHT + GLO are excited to announce a three-year partnership which will elevate Ironbark Fields and leave a lasting impression with a curated scent for Club’s home in Tarneit.
BrandScent is a multi-award-winning scent marketing agency operating locally in Truganina with clients globally including American Express, Toll Group and Arnott’s.
BrandScent specialises in creating signature scents for brands which foster memorable associations with an environment such as hotels, retail stores, and office buildings. The business also featured on Shark Tank Australia last year, with a successful pitch wowing the sharks.
LIGHT + GLO is a multi award-winning fragrance house, manufacturing boutique fragrance products that are stocked nationally and internationally.
The creation of Western United’s signature scent is currently in motion with A-Leagues talent Ben Garurccio and Julia Sardo joining club representatives last week to begin the process. This will continue to evolve over the coming months to perfect the scent in time for the start of the 2024/25 A-Leagues season.
LIGHT + GLO will be prominent on LED signage during Western United home matches and will also produce pop-up activations to showcase their products at matches and club events.
Additionally, beginning in the 2025 season, the brand will be seen on the front of shorts for the club’s junior academy.
Western United Commercial Partnerships Executive, Nathan Perrone said:
“We are thrilled to be partnering with BrandScent. It is always special bringing a partnership to life with a local Wyndham business.
“Jeeva and Suji have an exciting product with a wealth of knowledge to help us elevate the experience for those coming to Ironbark Fields.
“We are looking forward to how creative we can be, and members can look forward to some unique products coming soon.”
BrandScent Director, Jeeva Sanjeevan said:
“The team at BrandScent is thrilled to capture the vibrant essence of Western United in a signature scent.
“This collaboration allows us to transform Ironbark Fields into an immersive and memorable environment through the power of science-backed scent marketing.
“We can’t wait to unveil the unique sensory experiences we’ve designed for the club and its supporters.”
To learn more about LIGHT + GLO and BrandScent, head to their website.
