Western United announces E-League representatives in partnership with ORDER

Western United is delighted to be in partnership with ORDER to sign professional FIFA players Dylan Campbell and Negede Hunegnaw ahead of the 2022 E-League season.

ORDER has forged a reputation as Australia’s leading esports organisation since its founding in 2017 and are continuing to strive for further growth.

Western United CEO Chris Pehlivanis said esports is a market that the Club is interested in tapping into further, and this partnership will help it to do that.

“I’m really excited that we’re able to partner with ORDER and bring Dylan and Negede into the Western United family for our E-League season,” he said.

“We have said at this Club from day one that we are more than just a men’s football team. We are working incredibly hard in the women’s and youth spaces, and now off the pitch we are looking to make big strides in the esports space.

“We’re ambitious at Western United and we want to win everything that we enter. The E-League is no different and we’re hoping that Dylan and Negede can put in a good showing and bring in some silverware for the Club. We are very excited to have them on board and very thankful to be partnering with ORDER. We can’t wait for what the future holds.”

Chris Orfanellis, ORDER’s Chief Gaming Officer, said:

“We are super excited to partner Western United with our FIFA program. Esports is an emerging market in Australia with plenty of growth potential and with Western United’s new entry into the A-League, we think it’s a perfect match.

“Both organisations are very ambitious with their goal and we are looking to be successful in both the A-League and the E-League in 2022.”

This partnership will open up avenues for brand awareness and growth of both organisations as well as the competition requirements.

Western United and ORDER are committed to bringing a unique A-League fan engagement strategy into play, embedding gaming as part of the Club’s content creation.

The E-League is set to take place in May this year, with Campbell and Hunegnaw hoping to bring home their first title with Western United.