Western United last week held a partner breakfast at the Club’s base at the Hangar, the first in-person partner event that the Club has been able to put on.
With COVID-19 arising just months into Western United’s official existence in the A-League Men competition, the Club has been limited to only virtual meetings and updates for its long list of loyal partners.
The event featured a surprise appearance from Western United Head Coach John Aloisi as well as a Q&A session with assistant coach John Anastasiadis.
The breakfast provided the opportunity for many of United’s partners to meet physically for the first time, and General Manager Commercial Chris Speldewinde said it will be a big step in bringing partners closer to each other and to the Club.
“I’m really pleased we were able to finally hold an event in person for all our partners. Hopefully they start to feel more connected with one another and begin strong healthy relationships in our network,” he said.
“It was a great opportunity to have partners shake hands, meet each other outside of match day and find common goals and initiatives. We had many partners tell us after they met some great people and will hopefully do business with one another.”
Western United’s partners are integral to the functioning of the organisation, and each has become a valued and loyal member of the Green and Black family.
Speldewinde explained that this sort of event, while reaping its benefits for the Club, has a strong focus on rewarding and giving back to partners for sticking by the organisation, particularly given the climate of the past two years.
“We are really keen to have all our partners find a benefit where it adds value to their own business. We aim to create a togetherness within our own four walls, which is one of our key values, so why wouldn’t that be an extension with our highly valued partners?” he said.
“We very much appreciate how our partners have stuck by us in tough times lately and if we can help business’ prosper and get back to doing great numbers in their own companies, we would be extremely satisfied with that outcome.”
Western United to grow partner relations with new B2B app
A key part of the event was also for the Club to showcase its very own bespoke B2B app that will bring partners even closer together in the future.
Speldewinde said it will form the basis for “seamless” connection between partners to allow relationships to be built and business to be carried out between partners in different industries.
“The plan is if everyone uses this as their ‘Western United in Business’ bible, we will grow the portfolio in different categories. We hope word of mouth throughout existing partners will help promote it and we can see an increase in partners,” he added.
The app is in its final stages of development and set to be launched imminently, providing partners a brand-new platform to take their business dealings to a new level.
Western United is buoyed by the endless possibilities with its partners and looks forward to fostering further connection and relationship in the near and distant future.